Associate Media Relations Director
Core
Lead national media relations for complex B2B technology and services companies, securing Tier 1 coverage and coaching managers.
Role type
Associate Media Relations Director (Agency)
Builds
Earned media campaigns and brand visibility for B2B clients
Domain
B2B Technology and Services
Required skills
National media relations strategy, Tier 1 media placement, people management, executive media training, new business development, B2B industry knowledge, media monitoring tools, AI-driven media research
Preferred skills
Agency experience, established relationships with national reporters and editors
Technologies
Media monitoring platforms, media databases, AI tools for media research and analysis
Responsibilities
Develop proactive media strategies for national business and technology outlets; Personally lead high-priority media outreach to secure Tier 1 coverage; Manage, coach, and develop Media Relations Managers; Provide strategic counsel and prepare executives for media opportunities; Develop media strategies for new business pitches; Collaborate with Social, Content, Paid, and SEO/GEO teams
Seniority
Senior, hands-on IC with management responsibilities