Sr. Data Scientist
Core
Build and scale in-house global Marketing Mix Modeling (MMM) capability to measure incremental marketing impact across channels, products, markets, and business outcomes.
Role type
Senior Data Scientist (Marketing Mix Modeling)
Builds
Global marketing measurement capability, budget optimization tools, and scenario-planning frameworks
Domain
Marketing Analytics / Econometrics
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Python, R, Bayesian modeling, statistical programming, model validation, budget optimization, scenario planning, causal inference, data engineering
Preferred skills
Experience with custom-built and open-source MMM frameworks, brand health measurement, automated pipelines
Technologies
Python, R
Responsibilities
Develop and maintain global Marketing Mix Models; diagnose and extend modeling code; evaluate alternative methodologies and variables; develop response and saturation curves; translate MMM outputs into business recommendations; partner with Data Engineering to build scalable pipelines; create executive-level narratives.
Seniority
Senior, hands-on IC
