Team Lead, SEO & GEO (all genders)
Core
Lead global Organic Discovery team to build content, technical, authority, and measurement foundations for HelloFresh brands across traditional and AI-driven search surfaces.
Role type
Senior Team Lead, SEO & GEO
Builds
Scalable organic growth programs and visibility strategies for HelloFresh Group brands
Domain
Food tech / E-commerce / Global SEO & AI Search
Required skills
Team leadership, global SEO strategy, AI search/GEO principles, cross-functional partnership, data analysis, stakeholder management, vendor management
Preferred skills
Experience with large-scale international consumer websites, hands-on strategic involvement, navigating evolving search ecosystems
Technologies
Google Search Console, GA4, Ahrefs, Profound, Screaming Frog
Responsibilities
Lead and coach SEO/GEO specialists; define and execute global SEO & GEO strategy; identify opportunities for non-brand organic demand; partner with local Marketing teams; lead cross-functional initiatives on technical SEO, content, and GEO; partner with Product and Engineering; develop scalable content approaches; advance GEO strategy for AI visibility; use search and analytics data to measure impact; establish performance reporting; support global/local teams with frameworks; manage agency and vendor relationships; stay ahead of search and AI trends
Seniority
Senior, hands-on IC with leadership