Senior Public Relations Manager
Core
Own how the press, analysts, and the wider maker community see Formlabs and its 3D printing products; plan and run earned media for product launches, company news, and executive visibility.
Role type
Senior Public Relations Manager
Builds
Earned media campaigns, press coverage, and executive thought leadership for Formlabs 3D printing technology
Domain
3D printing / additive manufacturing / hardware technology
Required skills
PR strategy, press relations, crisis communications, media relations, executive communications, content writing, data analysis
Preferred skills
influencer program management, social media strategy, media monitoring tools
Technologies
media monitoring tools, social media platforms
Responsibilities
Lead PR efforts for product launches end to end; Build and run the always-on, proactive PR strategy; Grow relationships with business, technology, design, manufacturing and trade press; Collaborate on the product reviews program; Raise the profile of Formlabs executives through interviews, bylines, podcasts and speaking opportunities; Write and edit press releases, briefing documents, FAQs and Q&A prep; Own issues and crisis communications; Report on share of voice, coverage quality, message pull-through and impact on traffic and pipeline
Seniority
Senior, hands-on IC