Web Strategy Specialist
Core
Own the strategic roadmap for the Zuora website, prioritizing business impact and pipeline contribution while managing web development, SEO, analytics, and personalization strategies.
Role type
Senior Web Strategy Specialist (B2B SaaS)
Builds
Corporate website, campaign pages, and digital experiences for Zuora's subscription economy platform
Domain
B2B SaaS, Subscription Economy, Digital Marketing
Required skills
Website strategy & roadmap ownership, Technical SEO, Conversion Rate Optimization (CRO), A/B testing, Analytics (GA4, Amplitude, Looker Studio), Personalization strategy, WordPress governance, Stakeholder management, Data integrity
Preferred skills
Experimentation platforms (Optimizely), AEO/GEO familiarity, Multi-language site management, HTML/CSS/JavaScript, Web privacy compliance (GDPR/CCPA), Billing/financial software experience
Technologies
WordPress, GA4, Amplitude, Looker Studio, Demandbase, Optimizely, GTM
Responsibilities
Own the website roadmap and prioritize web initiatives based on business impact; Define KPIs and run testing/optimization programs to improve conversion; Implement technical SEO and ensure site discoverability for traditional and AI search engines; Design personalization strategies using behavioral and account-level data; Guide web development teams on WordPress architecture and governance; Ensure data accuracy across analytics platforms and build performance dashboards.
Seniority
Senior, hands-on IC