UCANZ Membership Value, Senior Manager
Core
Senior Manager supporting regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce, and emerging membership-value businesses.
Role type
Senior Manager, regional marketing & GTM execution
Builds
Regional marketing programs, campaign deliverables, and cohesive membership experiences across multiple channels
Domain
Entertainment, streaming, gaming, ecommerce, and anime fandom
Deliverable
product features
Required skills
Regional go-to-market strategy, integrated campaign management, cross-functional coordination, performance analytics, project management, stakeholder influence
Preferred skills
Membership marketing, ecommerce marketing, anime/entertainment industry knowledge, multicultural audience experience
Technologies
CRM, digital asset management, marketing analytics platforms, ecommerce platforms
Responsibilities
Translate global strategies into locally relevant plans and activation calendars; coordinate workstreams across O&O, social, PR, events, and paid media; manage regional GTM for Games Vault and Ecommerce; track campaign performance and recommend optimizations; partner with global commercial centers and cross-functional teams
Seniority
Senior, hands-on IC with strategic oversight