Director, Ads Product Marketing
Core
Leads a team of advertising-focused Product Marketers to build a center of excellence for Instacart's Ads ecosystem, driving go-to-market strategies and inbound/outbound marketing plans.
Role type
Director, Product Marketing (Ads)
Builds
Instacart Ads ecosystem, go-to-market strategies, and marketing programs for advertisers and retailers.
Domain
Digital Advertising, Retail Media, Grocery Tech
Deliverable
product features
Required skills
Product marketing leadership, digital advertising expertise, go-to-market strategy, team management, customer insights analysis, OKR/KPI definition, executive communication
Preferred skills
Retail Media Network experience, CPG/Retailer background, AI workflow optimization
Technologies
Digital advertising technologies, AI tools
Responsibilities
Lead a team of product marketers, develop Ads ecosystem narrative and messaging, shape product opportunities based on customer voice, execute strategic launches, educate sales teams on data products.
Seniority
Director, hands-on IC with team leadership
