Vice President, Relevance Strategy
Core
Lead senior clients and large cross-functional teams to inject cultural intelligence into brand strategy, decoding social trends and subcultures to connect brands to relevant moments and communities.
Role type
Senior IC strategy leader (cultural relevance & brand strategy)
Builds
Integrated creative work, cultural insights, proprietary points of view, and real-time methodologies for brand attention planning.
Domain
Marketing & Advertising (Cultural Strategy, Social Commerce, Creator Ecosystems)
Deliverable
product features
Required skills
Cultural intelligence, social commerce expertise, live shopping knowledge, creator ecosystem fluency, strategic brand building, cross-functional leadership, quantitative and qualitative research, global market understanding, new business pitching, talent development
Preferred skills
Experience in enthusiast communities (trading cards, fashion, beauty, watches, coins, collectibles), builder mentality
Technologies
Behavioral data platforms, modern communication channels, platform mechanics
Responsibilities
Design and drive cultural strategy and attention planning; Lead development of new cultural insights and methodologies; Compose high-impact briefs and steer brainstorms; Manage senior client relationships and new business pitches; Develop and mentor direct reports
Seniority
Senior, hands-on IC with leadership responsibilities