Manager, Brand Marketing
Core
Own campaign moments and community experiences that define how the brand shows up in culture, translating strategy into action across channels.
Role type
Manager, Brand Marketing
Builds
360° marketing campaigns, tentpole events, community programming, and brand activations.
Domain
Fashion / E-commerce / DTC
Deliverable
product features
Required skills
Campaign management, Cross-functional coordination, Brand narrative development, Event production, Performance reporting, Systems thinking, AI tool experimentation, Consumer insights analysis
Preferred skills
Fashion industry experience, DTC experience
Technologies
Asana, Figma, Google Analytics, Looker, AI tools
Responsibilities
Translate strategic direction into tactical briefs for creative teams, Facilitate cross-functional campaign alignment, Design and own community and customer engagement strategy, Execute end-to-end event production and community initiatives, Lead post-campaign recaps and performance reporting, Track brand health metrics and competitive landscape
Seniority
Mid-level Manager