Lead Copywriter
Core
Lead the development of compelling campaign ideas and write all brand communications (manifestos, taglines, social, digital copy) for Pinterest's EMEA region, partnering with art direction and creative teams.
Role type
Lead Copywriter (Brand & Campaign)
Builds
Global and culturally sharp creative work for Consumers, Creators, and Advertisers across EMEA markets.
Domain
Digital Marketing / Brand Strategy / Creative Direction
Deliverable
product features
Required skills
Campaign concepting, copywriting (headlines, taglines, scripts, long-form), brand voice/tone development, cross-functional collaboration with design/video, cultural storytelling, AI-assisted writing workflow, stakeholder presentation
Preferred skills
Experience mentoring creative teams, adapting flagship campaigns for local markets, deep cultural resonance in writing
Technologies
AI writing tools
Responsibilities
Lead development of campaign ideas with art direction partners; Write campaign copy, manifestos, taglines, and social captions; Uplevel creative quality in partnership with marketing; Collaborate with creatives across disciplines (design, photography, motion, video); Evolve Pinterest's voice and tone across touchpoints; Present and sell creative thinking to stakeholders.
Seniority
Senior, hands-on IC with leadership/mentoring responsibilities