B2B Growth Marketing Manager
Core
Build and scale Pinterest's SMB acquisition engine by defining B2B acquisition strategy, managing paid media programs, and driving efficient growth for small and medium-sized businesses.
Role type
Senior B2B Growth Marketing Manager
Builds
SMB acquisition roadmap, paid media campaigns, and growth programs for Pinterest's business audience
Domain
B2B Marketing / Performance Marketing / SMB Acquisition
Required skills
B2B growth strategy, paid media management (Google Ads, Performance Max), audience segmentation, funnel analysis, cross-functional leadership, data-driven decision making, campaign narrative development, testing and experimentation, stakeholder alignment
Preferred skills
SaaS or marketplace product marketing, building new growth motions from early stage, SMB buying behavior expertise, global matrixed organization experience
Technologies
Google Ads, Performance Max, Meta, LinkedIn, Reddit, AI-enabled marketing tools
Responsibilities
Define and lead B2B acquisition strategy for SMBs; build integrated SMB acquisition roadmap centered on paid media; develop compelling SMB value propositions and campaign narratives; own creative strategy in partnership with Creative; own performance measurement across the acquisition funnel; design and execute rigorous testing agenda; partner with cross-functional teams to bring programs to market; translate customer research and campaign data into actionable insights; establish operating rhythms and executive-ready communications; use AI and automation to accelerate workflows
Seniority
Senior, hands-on IC
