Principal Analyst, Demand Generation - Paid Social & Programatic
Core
Own global paid media strategy and execution across paid social and programmatic channels for enterprise B2B demand generation.
Role type
Principal Analyst, Demand Generation (Paid Social & Programmatic)
Builds
Global paid media campaigns, full-funnel and account-based media programs, and measurement frameworks for enterprise clients.
Domain
B2B Marketing, Demand Generation, Paid Media
Required skills
Paid social platform execution, Programmatic DSP management, Incrementality testing design, Budget allocation and forecasting, Account-based media strategy, Cross-functional influence
Preferred skills
Mentorship of media managers, Global strategic scope, Advanced audience frameworks
Technologies
LinkedIn, Meta, X, Reddit, DV360, The Trade Desk, StackAdapt, 6sense, Demandbase, Terminus, Salesforce, Marketo
Responsibilities
Set global media strategy and budget allocation, Build and optimize high-stakes campaigns end-to-end, Execute full-funnel and account-based media programs, Govern media quality and platform performance, Set discipline standards and cross-functional alignment
Seniority
Principal, hands-on IC with mentorship responsibilities
