Senior Market Researcher, Insurance Product & Marketing
Core
Lead market research to understand consumer needs, market dynamics, and competitive landscape for health insurance products and marketing strategy.
Role type
Senior Market Researcher (Health Insurance)
Builds
Actionable recommendations for audience prioritization, value propositions, marketing strategy, and insurance product development.
Domain
Health Insurance / Consumer Insights
Deliverable
research
Required skills
quantitative research design, qualitative interviewing, survey analysis, audience segmentation, vendor management, AI tool usage
Preferred skills
healthcare/insurance industry experience, B2B2C research, conjoint/MaxDiff methods, brand tracking
Technologies
survey platforms, analytical tools, AI-enabled research tools
Responsibilities
Lead research projects from scoping to delivery; conduct quantitative and qualitative studies with consumers and brokers; track competitor offerings; manage research vendors; deliver strategic recommendations.
Seniority
Senior, hands-on IC
