Vice President, Media
Core
VP leaders drive strategic planning and buying across social and digital teams, acting as strategic partners to clients to assess proficiencies and set strategies.
Role type
Senior IC Vice President, Media Strategy & Buying
Builds
Holistic media strategies, client KPI success, and agency-level POVs
Domain
Digital Media, Social Media, Programmatic, Connected TV/OTT
Required skills
Large-scale media buying proficiency, Social platform expertise (Facebook/Instagram, TikTok, LinkedIn), Programmatic Display/Video (DV360, The Trade Desk), Connected TV/OTT (Roku, Hulu), Analytics and attribution systems (Google Analytics, MOAT, Nielsen, MTA), Team leadership and management, Brand strategy for Fortune 500 brands, Stakeholder relationship management, Strategic planning and negotiation
Preferred skills
Experience navigating portfolio brands within a conglomerate, Utilizing syndicated and proprietary data, Adopting new media techniques and technologies
Technologies
Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, DV360, The Trade Desk, AppNexus, Roku, Hulu, Google Analytics, MOAT, IAS, Double Verify, Nielsen, Millward Brown, Oracle Measurement, VIQ, Neustera, Placed, 9th Decimal, PlaceIQ, Dialogtech
Responsibilities
Finalize and present media objective and strategy documents, Manage negotiations for high value/complex packages, Delegate work and mentor direct reports, Responsible for P&L growth and staffing, Architect direction and scope for teams, Build and maintain senior-level client relationships, Contribute to industry dialogue and publications
Seniority
Executive, Strategy & Mentorship