Vice President, Commercial Planning
Core
Design and execute the commercial architecture for Crunchyroll's membership, including SVOD pricing, tier structures, benefits, and promotions to ensure economic sustainability and member value.
Role type
VP, Commercial Planning (Strategy & Operations)
Builds
Streaming commercial plan, membership tier architecture, promotion rulebook, and pricing strategy for a global anime streaming platform.
Domain
Streaming media, entertainment, subscription services, anime/manga
Required skills
Commercial strategy, pricing strategy, monetization, subscription/membership economics, revenue strategy, growth strategy, commercial analytics, financial modeling, scenario planning, cross-functional leadership, executive stakeholder management, global market differentiation.
Preferred skills
Anime/entertainment industry experience, cultural consumer category knowledge.
Technologies
None explicitly stated
Responsibilities
Translate membership strategy into commercial architecture (prices, tiers, benefits, discounts); Set SVOD pricing and design membership tier structures; Define tier-level benefits and discount guardrails for flywheel spokes; Lead scenario planning for pricing and membership decisions; Own and maintain the Promotion Rulebook; Develop the streaming commercial plan for Revenue Operations; Use performance data to inform commercial decisions and evaluate member value/growth/LTV; Establish commercial assumptions and decision criteria for leadership; Build and lead the Commercial Planning function; Monitor commercial assumptions and LTV implications.
Seniority
VP, Executive leadership
