Director, Membership Planning - Membership Value & LTV
Core
Director responsible for analyzing subscriber economics (acquisition, conversion, retention, monetization) to drive long-term lifetime value (LTV) and inform commercial strategy for Crunchyroll's global anime/manga subscriber base.
Role type
Senior Director, Membership Strategy & Commercial Operations
Builds
Integrated subscriber value models, cohort analysis frameworks, and prioritized commercial roadmaps
Domain
Digital Media / Streaming / Consumer Subscription
Required skills
Cohort analysis, Customer lifetime value (LTV) modeling, Subscription metrics expertise, Commercial strategy, Data-driven decision making, Cross-functional leadership, Executive communication, Market segmentation, Pricing strategy, Retention optimization
Preferred skills
Streaming/OTT industry experience, MBA, Top-tier consulting background
Technologies
SQL, Python, Tableau, Google Analytics, Mixpanel, Amplitude, Snowflake, Tableau, Looker, Tableau, Google Analytics, Mixpanel, Amplitude, Snowflake, Tableau, Looker
Responsibilities
Build integrated views of subscriber value across the lifecycle; Diagnose changes in LTV, churn, and ARPU; Identify and prioritize opportunities to improve subscriber value; Partner with Finance and CDI on data definitions and measurement; Lead membership value reviews for senior leadership; Translate insights into actionable recommendations for Product, Marketing, and Finance teams; Build organizational capabilities in value measurement and cohort analysis.
Seniority
Director, hands-on IC with strategic oversight
