Experience Researcher, PLG
Core
Senior Experience Researcher partnering with Product, Design, and Engineering to define the Product-Led Growth (PLG) roadmap, drive adoption of new self-serve products (AI Teammates, Meetings, ACM), and translate user insights into actionable recommendations.
Role type
Senior IC Experience Researcher (PLG)
Builds
Self-serve adoption pathways and product features for AI and new product lines
Domain
SaaS / Product-Led Growth / AI
Required skills
Mixed-methods research, qualitative deep-dives, quantitative validation, product judgement, organizational leadership, interaction design, persuasive communication, AI tool experimentation
Preferred skills
N/A
Technologies
N/A
Responsibilities
Partner with Adoption teams on Q4 roadmap priorities to build self-serve pathways; Research user discovery and adoption of Asana for Client Management (ACM); Lead exploratory and evaluative research for upcoming product additions; Identify high-impact research needs for future PLG offerings; Connect insights to business metrics (AI ARR, LTV, NRR)
Seniority
Senior, hands-on IC
