Senior Manager, Public Relations
Core
Senior Manager of Public Relations shaping consumer, media, and industry experiences for Factor, a premium meal delivery brand, by driving cultural relevance and earned attention.
Role type
Senior Manager, Public Relations (Brand & Communications)
Builds
Brand reputation, cultural moments, and earned media coverage for Factor's meal delivery platform.
Domain
Food & Beverage / Health & Wellness / Consumer Packaged Goods
Deliverable
product features
Required skills
Integrated communications strategy, earned media relations, social-first storytelling, crisis management, agency leadership, executive visibility, product launch communications, partnership amplification, trend identification, media pitching
Preferred skills
Experience in high-growth consumer brands, food/CPG/wellness/lifestyle/fitness sectors, creator economy knowledge
Technologies
Social media platforms, media monitoring tools, content management systems
Responsibilities
Develop proactive PR strategies and cultural moments; lead agency partners and manage relationships; amplify brand partnerships and product launches; elevate executive thought leadership; monitor brand sentiment and manage reputational risks; build earned media coverage across national and niche outlets.
Seniority
Senior Manager, hands-on leadership