Brand and Media Manager - all genders
Core
Lead brand activities and demand generation media strategy for HelloFresh in Nordic markets (Norway, Sweden, Denmark) to grow brand consideration and engagement.
Role type
Senior Brand and Media Manager
Builds
Integrated omnichannel brand campaigns, media plans, and organic social content for Nordic audiences
Domain
FMCG / D2C Food & Beverage
Deliverable
product features
Required skills
Brand media strategy, demand generation planning, omnichannel campaign execution, consumer insights analysis, project management, budget management, agency management
Preferred skills
FMCG/D2C/lifestyle sector experience, knowledge of Nordic media landscape, food/health/sustainability domain expertise, native Danish/Norwegian/Swedish
Technologies
Meta, Online Video, ATL
Responsibilities
Own and drive brand media strategy and planning; Support development and execution of integrated omnichannel brand campaigns; Analyze campaign performance and consumer insights; Support planning and execution of local Nordic brand strategy; Own and drive organic social media strategy; Manage budgets and KPIs; Oversee 360° campaign project management
Seniority
Senior, hands-on IC