Experiential Marketing Manager
Core
Plan and execute go-to-market programs for a portfolio of physical and live experiences, including theme park attractions, location-based experiences, events, and exhibitions.
Role type
Experiential Marketing Manager
Builds
Go-to-market campaigns, brand activations, and integrated communications for entertainment brands and franchise moments.
Domain
Entertainment / Theme Parks / Location-Based Entertainment
Deliverable
product features
Required skills
Go-to-market strategy, partnership management, integrated marketing planning, project management, budget management, cross-functional collaboration, brand consistency, performance analytics
Preferred skills
Marketing for IP-led experience operators, global entertainment properties, fan-driven community engagement
Technologies
N/A
Responsibilities
Develop and activate brand marketing programs for theme park lands, attractions, and traveling exhibitions; Partner with operators and agencies to create opening and seasonal campaigns; Translate business priorities into marketing briefs and creative direction; Build scalable frameworks for experiential programs; Develop integrated communications across owned, earned, paid, and on-site channels; Manage program operations including timelines, budgets, and contracts; Monitor program performance and drive continuous improvement.