Staff Product Manager, Ads Measurement & Optimization
Core
Define strategy and execute products applying identity, conversion, and measurement signals to improve advertiser outcomes in acquisition, incrementality, and bidding optimization.
Role type
Staff-level product leader (ads measurement & optimization)
Builds
A comprehensive suite of products for advertiser measurement and campaign decisioning
Domain
Digital advertising, measurement, attribution, and multi-sided platforms
Deliverable
production ML models
Required skills
Ads measurement strategy, Incrementality analysis, Attribution modeling, Experimentation design, Privacy-compliant data handling, Cross-functional leadership, Product roadmap execution, Stakeholder management, Quantitative judgment, Business metrics tradeoffs
Preferred skills
Creator/influencer measurement, Advertiser-facing product experience, Lift experiment design
Technologies
Identity systems, Conversion tracking, Causal inference tools, Experimentation platforms
Responsibilities
Own end-to-end product strategy for measurement signals; Partner with engineering, data science, and legal to deliver compliant solutions; Build products driving incremental reach and performance for advertisers.
Seniority
Staff, hands-on IC with strategy & mentorship
