Vertical Marketing Manager, Home Services
Core
Own the go-to-market strategy and business performance for CallRail's home services vertical, including prioritizing subverticals and driving acquisition/revenue goals.
Role type
Vertical Marketing Manager (Home Services)
Builds
Go-to-market strategy, buyer personas, positioning, messaging, and subvertical-specific proof points for home services businesses.
Domain
B2B SaaS / Home Services / Field Service Software
Deliverable
product features
Required skills
Strategic marketing ownership, data-driven decision making, market/competitive analysis, cross-functional leadership, subvertical strategy, stakeholder influence
Preferred skills
Experience in home services tech or trades, AI platform utilization
Technologies
AI platforms
Responsibilities
Own the go-to-market strategy for home services; live in business metrics (MRR, churn, ARPU); act as subject matter expert on the home services market; build distinct strategies for priority subverticals; serve as the hub between sales, product, and marketing teams; represent the vertical at industry events.
Seniority
Mid-Senior, hands-on IC