Social Media Manager, Brand
Core
Drive brand storytelling, social-first creative, and culture-defining activations for Robinhood's brand across key platforms to resonate with Millennial and Gen Z audiences.
Role type
Senior Social Media Manager (Brand)
Builds
Social content strategy, brand campaigns, and cultural activations for Robinhood's consumer fintech platform.
Domain
Fintech / Consumer Finance
Deliverable
product features
Required skills
Social media strategy, brand storytelling, campaign execution, cultural trend analysis, platform-native content creation, compliance judgment, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in fast-paced consumer tech or fintech, deep fluency in Millennial/Gen Z culture, native understanding of X/TikTok/Instagram/Reddit nuances
Technologies
X, TikTok, Instagram, YouTube, Reddit
Responsibilities
Define brand voice and tone across social platforms; lead social-first brand campaigns; execute high-impact cultural activations and creator collabs; translate social insights into creative strategy; ensure content adherence to financial regulations and compliance standards
Seniority
Senior, hands-on IC
