Manager, GTM - UCANZ (Contract)
Core
Drive Go-To-Market execution, planning, and operational excellence for Crunchyroll's owned platform and key distribution partners across the UCANZ region (US, Canada, Australia, New Zealand) to deliver subscriber growth and business objectives.
Role type
Manager, Go-To-Market (GTM) & Business Operations
Builds
Regional GTM initiatives, subscriber growth strategies, and operational workflows for Crunchyroll's streaming platform and partners (Amazon, Apple, Google, etc.)
Domain
Streaming media, entertainment, and digital distribution
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Go-to-market strategy execution, cross-functional stakeholder coordination, project planning and dependency management, performance analysis and KPI tracking, executive reporting and presentation design, data-driven decision making
Preferred skills
Experience in entertainment/media/technology/gaming sectors, proficiency with BI tools (Tableau, Looker, Power BI), ability to influence without direct authority
Technologies
Excel, Google Sheets, PowerPoint, Google Slides, Tableau, Looker, Power BI
Responsibilities
Lead day-to-day execution of GTM initiatives and coordinate campaigns across Marketing, Content, Lifecycle, and Operations teams; Track regional business performance against subscriber, engagement, and revenue targets; Develop executive-ready dashboards, reports, and presentations to synthesize complex business insights; Identify process gaps and recommend workflow improvements to increase speed and cross-functional collaboration; Partner with Analytics and Finance teams to build reporting frameworks and monitor key GTM KPIs
Seniority
Manager, hands-on IC
