Manager, Product Insights
Core
Lead consumer insights research to drive product innovation and roadmap decisions for HelloFresh's US meal kit brands.
Role type
Manager, Product Insights (Consumer Research Lead)
Builds
US product innovation pipeline, concept testing, and post-launch assessments for HelloFresh, Factor, Green Chef, and EveryPlate
Domain
D2C FoodTech / Meal Kits
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
consumer research design, qualitative and quantitative methods, NPD pipeline research, concept testing, post-launch assessment, cross-functional partnership, executive storytelling, data synthesis
Preferred skills
CPG, D2C, FoodTech, or Retail experience
Technologies
qualitative and quantitative research tools
Responsibilities
Own the research agenda for US product innovation from whitespace identification to post-launch assessment; partner with Product and GM teams to translate business objectives into research questions; synthesize primary research, behavioral data, and competitive signals into actionable recommendations; champion the consumer voice in executive presentations
Seniority
Manager, hands-on IC