Lead Advanced Analyst, Integrated Marketing
Core
Lead analytics for cross-channel marketing strategies and new business line pilots (loyalty, Experiences) by designing experiments and proving incrementality.
Role type
Senior IC marketing analytics lead
Builds
Measurement plans, experiment designs, and actionable insights for growth marketing initiatives
Domain
Travel / Hospitality + Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
causal inference, multi-touchpoint marketing program design, SQL, Python or R, large-scale data environments, AI tools for analysis
Preferred skills
loyalty/lifecycle analytics, insights-to-strategy translation, cross-functional influence
Technologies
SQL, Python, R
Responsibilities
Design end-to-end measurement plans for major loyalty/community pilots; Own experimentation end-to-end including plans and result analysis; Surface findings on customer segments and creative performance to inform scaling decisions; Partner with marketing, finance, and data science to support data-driven strategy; Deliver decision-ready readouts to senior leadership on program effectiveness
Seniority
Senior, hands-on IC
