Senior Web Marketing Manager
Core
Strategic leader shaping and scaling high-impact experiences across the Marketing website, operating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations.
Role type
Senior IC Web Marketing Manager (Strategy & Operations)
Builds
Scalable web marketing solutions, AI-enabled workflows, and optimized user experiences for SoFi's members.
Domain
Fintech / Financial Services / Digital Marketing
Required skills
Web marketing strategy, Digital operations, AI tools & automation, Experimentation & conversion optimization, CMS platforms, Cross-functional leadership, Strategic judgment
Preferred skills
Fintech background, Headless CMS experience, People management
Technologies
CMS platforms, AI tools, Automation workflows
Responsibilities
Lead complex web initiatives end-to-end, Drive AI-enabled operations and automation, Advance experimentation and conversion optimization, Lead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, Raise team capabilities through mentorship and knowledge sharing.
Seniority
Senior, hands-on IC with strategic leadership