Senior Product Marketing Manager
Core
Lead go-to-market strategies and positioning for AI-powered products within a SaaS lead tracking and engagement platform.
Role type
Senior Product Marketing Manager
Builds
AI product positioning, messaging, pricing strategies, and go-to-market launches for a SaaS lead tracking platform.
Domain
B2B SaaS, MarTech, AI
Deliverable
product features
Required skills
market research, positioning, messaging, pricing strategy, go-to-market strategy, data analysis, competitive intelligence, cross-functional leadership, strategic judgment, storytelling
Preferred skills
marketing attribution, SMB audience experience, Looker experience
Technologies
Excel, Google Sheets, Looker
Responsibilities
Own positioning and messaging for AI products; analyze acquisition, adoption, and churn data to drive results; recommend pricing and packaging strategies; stay ahead of AI adoption trends and competitive landscape; partner with Product to translate complex capabilities into compelling narratives; analyze customer and sales data to define segments and opportunities; act as the voice of the customer to influence product and GTM strategy; partner with Marketing and Sales to test and scale GTM strategies; enable Sales and Support with messaging and training; lead go-to-market launches for new products; develop competitive intelligence; represent the company as an external thought leader.
Seniority
Senior, hands-on IC