Product Marketing Manager
Core
Lead go-to-market strategy, positioning, and messaging for GeoEdge's ad security and digital advertising product portfolio to US-based B2B audiences.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, sales enablement materials, and market narratives for ad security products
Domain
Cybersecurity / Digital Advertising
Deliverable
product features
Required skills
Product marketing strategy, B2B technical product marketing, market research, competitive analysis, sales enablement, cross-functional collaboration, product lifecycle management
Preferred skills
Cybersecurity domain expertise, ad tech ecosystem familiarity, US market experience
Technologies
Ad security platforms, digital advertising ecosystems
Responsibilities
Own product positioning and messaging; lead GTM strategy for new products/features; conduct market and competitive research; act as voice of the customer; create sales enablement materials; collaborate on launch campaigns; support strategic sales opportunities; measure launch success
Seniority
Mid-Senior, hands-on IC
