Head of SEO
Core
Own organic search strategy and AI search visibility across five markets (Singapore, Hong Kong, Malaysia, Philippines, Taiwan) for a fintech aggregation platform, driving revenue via out-clicks and leads.
Role type
Senior Head of SEO (Hands-on IC with team leadership)
Builds
Organic traffic, AI citations, and revenue-generating content for financial products
Domain
Fintech / Personal Finance Aggregation
Required skills
Technical SEO, AI search optimization (GEO/AEO), CMS migration management, multi-market strategy, data analysis, digital PR, team leadership
Preferred skills
Enterprise SEO platforms, Programmatic SEO, Traditional Chinese market experience, Financial content regulation knowledge
Technologies
CMS, SEO tools, AI assistants, structured data
Responsibilities
Set regional technical SEO and AI search standards; execute hands-on audits and implementation; manage CMS migration and URL inventory; lead AI search strategy and citation tracking; drive organic channel reporting against revenue targets; partner with Country Managers on local priorities.
Seniority
Senior, hands-on IC with leadership