Sr. Qualitative Insight Director
Core
Senior leader responsible for qualitative research design, execution, analysis, and client strategy in the health and wellness marketing sector.
Role type
Senior IC qualitative insight director (agency)
Builds
Qualitative research studies, strategic reports, and client relationships for health/wellness brands
Domain
Health & wellness marketing / Market research
Required skills
Qualitative research design, 1:1 and group interview moderation, strategic writing, client relationship management, team coaching, emerging theme identification, visual storytelling, external framework application (e.g., Porter's Five Forces)
Preferred skills
None stated
Technologies
Remesh, Communities (platforms for online engagement)
Responsibilities
Design studies and write proposals; moderate 1:1 and group interviews; craft discussion guides; incorporate strategic elements into reports; build long-term client relationships; mentor strategists; represent the agency at external events
Seniority
Senior, hands-on IC with leadership duties