Manager, Brand
Core
Translates brand strategy into actionable toolkits, messaging guides, and operational processes to ensure consistent brand execution across the customer journey and internal/external agencies.
Role type
Manager, Brand Activation & Operations
Builds
Brand toolkits, messaging frameworks, master briefs, and operational processes for the Brand team
Domain
Home Security / Brand Management
Deliverable
product features
Required skills
Brand strategy translation, agency management, process governance, cross-functional alignment, campaign calendar management, brand standards enforcement
Preferred skills
Master Brief process expertise, creative performance analysis, stakeholder alignment
Technologies
Brand management frameworks, project management tools
Responsibilities
Translate brand strategy into master briefs and messaging guides; manage agency relationships including timelines, scopes, and budgets; guide brand review processes to ensure alignment with positioning; monitor adherence to brand standards; coordinate campaign calendars and milestones; improve operational processes for collaboration and execution.
Seniority
Manager, hands-on IC