Director of Marketing, Home Services
Core
Director of Marketing leading demand generation for Home Services vertical, owning monthly revenue, pipeline, and efficiency targets.
Role type
Senior IC Director of Marketing (Demand Generation)
Builds
Integrated marketing engine and demand generation strategies for Home Services businesses
Domain
B2B SaaS / AI for Local Business / Home Services
Deliverable
production ML models
Required skills
Integrated demand generation strategy, trade show and event marketing, lifecycle marketing, content marketing, ABM, data-driven decision making, budget management, cross-functional leadership, AI workflow building
Preferred skills
Marketing to SMBs, familiarity with home services trades (HVAC, plumbing, etc.), AI product marketing
Technologies
AI agents, marketing automation tools, analytics platforms
Responsibilities
Set integrated marketing strategy and vision for Home Services vertical; Hold accountability for revenue, pipeline, and efficiency targets; Lead and coach direct reports on channel execution; Collaborate with indirect reports on digital channels and SEO; Optimize tactics via experimentation; Manage vertical budget within profitability constraints; Report performance to leadership; Set standards for AI-first marketing tooling and agent building.
Seniority
Senior, hands-on IC