Data Analyst, Marketing
Core
Drive business intelligence and analytics to power user growth, marketing strategies, and acquisition for a consumer fintech platform.
Role type
Senior IC data analyst (marketing & acquisition)
Builds
Marketing dashboards, validated datasets, and attribution models for user growth
Domain
Consumer fintech / B2C marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Looker/Tableau), A/B testing, Python, data modeling, experimental design
Preferred skills
dbt, predictive modeling, segmentation
Technologies
Looker, Bigquery, Snowflake, Redshift, Python
Responsibilities
Build holistic views of marketing spend and channel performance; Develop audience segmentation mechanisms; Explore and validate high-value datasets; Iterate on channel attribution logic; Design robust experiments including incrementality tests; Drive metrics standardization and KPI/OKR quantification; Champion advanced analytical techniques; Coach teams on analytics best practices and BI tool usage.
Seniority
Mid-Senior, hands-on IC
