Sr. Product Marketing Manager, LATAM
Core
Shape go-to-market strategy and drive community-led expansion for CeFi and Web3 products in LATAM, acting as the voice of the customer to inform product and marketing strategies.
Role type
Senior Product Marketing Manager (LATAM)
Builds
GTM campaigns, digital campaigns, partnerships, community activations, and content distribution for OKX CeFi and Web3 products.
Domain
Crypto / Fintech / LATAM
Deliverable
product features
Required skills
Product marketing, regional growth marketing, digital marketing, community building, market analysis, financial markets knowledge
Preferred skills
Crypto trading experience, trilingual (English, Spanish, Portuguese)
Technologies
None stated
Responsibilities
Build and run GTM campaigns for CeFi and Web3 products across LATAM; Implement marketing activities to increase product visibility and user acquisition; Adapt global product narratives for LATAM; Execute programs with key communities, KOLs, and influencers; Support regional presence through industry events, local meetups, and hackathons; Partner with local GMs, BD, and global product teams; Collect and analyze user insights, competitor activities, and regional market trends; Monitor campaign KPIs and adoption metrics.
Seniority
Senior, hands-on IC