Senior Brand Strategist
Core
Define brand futures, positioning, and narrative frameworks while translating client challenges into rigorous, creatively compelling strategies that shape culture.
Role type
Senior Brand Strategist (Agency)
Builds
Brand platforms, positioning, narrative frameworks, and creative activation strategies
Domain
Marketing / Brand Strategy / Creative
Deliverable
product features
Required skills
Brand architecture, market and cultural analysis, strategic positioning, narrative framework development, audience insight definition, creative brief writing, stakeholder presentation, workshop facilitation, evidence-based argumentation, performance measurement
Preferred skills
Agency background, consultancy or client-side brand experience, fluency in innovation thinking, ability to translate insight into simple and memorable concepts
Technologies
None stated
Responsibilities
Lead brand platforms and positioning; turn insights into creative concepts and campaign strategies; partner with creative teams to develop strategy-rooted ideas; ground strategies in research and measurable business value; present recommendations to senior stakeholders; collaborate with creatives, designers, and technologists
Seniority
Senior, hands-on IC