Director, Experimentation, Decision Science
Core
Design, manage, and scale high-impact experimentation and personalization programs for clients across web, digital, and media channels to drive business growth and customer insights.
Role type
Senior IC Director, Experimentation & Decision Science
Builds
Client experimentation roadmaps, A/B and multivariate test programs, personalization strategies, and governance frameworks
Domain
Digital Marketing, Data Science, Experimentation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
A/B and multivariate testing, audience segmentation, statistical analysis, client relationship management, cross-functional collaboration, strategic roadmap planning, ROI quantification, Adobe Target proficiency
Preferred skills
Experience with other experimentation platforms, RFP management, contract negotiation, training and upskilling teams
Technologies
Adobe Target, A/B testing tools, multivariate testing platforms
Responsibilities
Design cross-channel experimentation roadmaps aligned with business goals; formulate data-driven hypotheses and define statistical parameters; oversee the complete experimentation workflow from ideation to post-launch QA; evaluate experiment results and translate outputs into executive-ready insights; advise clients on testing maturity and governance; facilitate cross-functional insights sharing and training; manage multiple concurrent client accounts and test roadmaps
Seniority
Senior, hands-on IC with strategic consulting scope
