Head of Growth Marketing, Self-Service
Core
Own customer acquisition for Elastic's self-service business, driving high-intent trial starts and conversion to paying customers.
Role type
Head of Growth Marketing (Player-coach)
Builds
Distributed team of growth marketers and external agency roster
Domain
B2B Enterprise SaaS (Search AI)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, team building and scaling, paid media management, lifecycle marketing, cross-functional collaboration, funnel analytics, creative campaign development
Preferred skills
SQL, product analytics (Amplitude), marketing to technical audiences
Technologies
SQL, Amplitude
Responsibilities
Set annual/quarterly growth plans and report on trial-start and conversion targets; Build, scale, and lead a distributed team of growth marketers; Coach and develop the team; Own paid search, social, display/retargeting, and emerging channels; Manage external agencies against performance targets; Continuously test creative, audiences, landing pages, and bidding strategies; Own email, nurture, and in-product messaging programs; Partner with Product on activation and onboarding experiences
Seniority
Senior, hands-on IC with team leadership