Senior Manager, Marketing Revenue & Analytics
Core
Drive customer and revenue optimization for HelloFresh, Factor, and Chefs Plate in Canada by leading data analysis, managing a team of analysts, and translating insights into actionable marketing strategies.
Role type
Senior Manager, Marketing Revenue & Analytics
Builds
Customer segmentation, personalization strategies, and revenue optimization initiatives for meal kit businesses in Canada.
Domain
Food & Beverage / Marketing Analytics
Required skills
SQL, Excel, Python, R, statistical modeling, team leadership, project management, business acumen
Preferred skills
Experience in Start-Up or high-growth environments, knowledge of marketing channels
Technologies
SQL, Python, R, Excel
Responsibilities
Oversee Canadian revenue optimization using analytics insights; Lead local experimentation in marketing performance monitoring; Manage a small team of marketing analysts; Analyze customer data to identify pain points and opportunities for segmentation; Support marketing planning processes from analysis to budget.
Seniority
Senior, hands-on IC with team management
