Chief Marketing Officer - DACH
Core
Lead regional marketing for HelloFresh DACH, driving brand activation, product-led growth, and experimentation to scale growth in the German, Austrian, and Swiss markets.
Role type
Senior IC Chief Marketing Officer (DACH)
Builds
Brand equity, go-to-market strategies, and scalable growth engines for HelloFresh DACH
Domain
Food & Beverage / D2C E-commerce
Deliverable
product features
Required skills
D2C leadership, product-led growth, brand storytelling, strategic positioning, team building, budget management, data-driven decision making, innovation
Preferred skills
Subscription model experience, DACH market expertise, German language fluency
Technologies
None stated
Responsibilities
Lead culturally relevant brand initiatives, shape go-to-market strategies, test and scale innovative marketing models, design product-led growth pathways, define regional positioning, develop high-impact partnerships, serve on the DACH Leadership Team
Seniority
Senior, hands-on IC
