Head of Product, New Customer Experience
Core
Own the end-to-end new customer experience for small businesses, including discovery, evaluation, and onboarding, integrating AI assistants and agentic surfaces to drive acquisition and conversion.
Role type
Head of Product (Growth & Onboarding)
Builds
Top-of-funnel web experience, onboarding flows, activation, and shared onboarding platform for Gusto's multi-product suite.
Domain
SaaS / Payroll & HR for Small & Medium Businesses (SMBs)
Deliverable
product features
Required skills
Product management leadership, growth funnel ownership, AI-powered customer experience design, multi-product platform strategy, cross-functional collaboration, experimentation, revenue accountability
Preferred skills
Public web surface ownership, SMB sales experience
Technologies
AI assistants, agentic surfaces, onboarding platforms
Responsibilities
Define strategy for how SMBs discover and start using Gusto via AI and web channels; Optimize onboarding conversion and acquisition volume; Lead and coach a team of senior product managers; Partner with Engineering, Design, Data, Marketing, Sales, and Finance to build a shared onboarding platform.
Seniority
Senior, hands-on IC leader