Manager - Marketing Planning & Strategy Manager
Core
Build and lead a team to drive client business growth through data-driven online marketing strategies, media optimization, and website performance improvements.
Role type
Manager - Marketing Planning & Strategy
Builds
Data-driven online marketing strategies, media plans, and optimized ecommerce/lead generation/branding solutions for clients.
Domain
Digital Marketing / Ecommerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Client account management, Google Analytics, online media channel expertise, data analysis, project management, team leadership, strategic planning, ecommerce knowledge
Preferred skills
Experience managing own ecommerce shops, upselling services
Technologies
Google Analytics, AdWords, Facebook, CRM, SEO
Responsibilities
Plan client roadmaps based on objectives and data, manage client expectations and deadlines, monitor budget and key metrics, execute media optimization plans, provide performance reports and analyses, develop data-driven marketing strategies, identify upsell opportunities, mentor junior team members
Seniority
Manager, hands-on IC with team leadership
