Media Analyst
Core
Plan, run, and optimize media campaigns across digital platforms to ensure efficient execution and performance for clients.
Role type
Media Analyst (Digital Media Buying & Optimization)
Builds
Client media campaigns across social and search platforms
Domain
Digital Marketing / Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign bidding and placement, Real-time optimization, Budget management, Excel (pivot tables, V-Look Ups, macros), Social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok), Amazon Ads
Preferred skills
Client communication, Campaign reporting, Mentoring new analysts
Responsibilities
Bid and place campaigns on digital platforms, Monitor campaign pacing and optimize in real-time, Manage campaign budgets daily/weekly/quarterly, Collaborate with Media Planners on strategy and targeting, Assist with client-facing reporting and ad-hoc analysis, Train and onboard new Media Analysts
