Senior Art Director, Performance Innovation

NY Brooklyn XPod StudioFull-time$89k2026-09-23 → 2026-11-10

Hybrid

Core

Shape and create performance-driven creative across Meta, TikTok, and YouTube, turning growth strategy into platform-native video and static assets.

Role type

Senior Art Director (Performance Innovation)

Builds

Platform-native paid social creative (video-first) for growth campaigns

Domain

Digital advertising / Social media marketing / Food & Beverage

Required skills

Art direction, video production, platform fluency (Meta/TikTok/YouTube), data-driven decision making, on-set direction, talent direction, prop styling, location scouting, design software proficiency, multi-project management, emerging tech adoption

Preferred skills

DTC or food and beverage experience, digital advertising background, AI-enabled creative workflows

Technologies

Meta, TikTok, YouTube, design software, AI tools

Responsibilities

Concept and art direct paid social creative; translate growth strategy into visual direction; collaborate with copywriters on cohesive concepts; provide creative direction on set and in post; analyze content performance to iterate creative; manage high-volume pipeline with quality and speed; advance AI-enabled creative workflows; stay ahead of platform behavior and emerging technology.

Seniority

Senior, hands-on IC

About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Even after celebrating our 10-year anniversary, we continue to see this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The