Social Media Lead
Core
Own Asana's voice across every channel, setting strategy and creating video-first content to drive business impact.
Role type
Senior Social Media Lead (Builder/Hands-on)
Builds
Social media presence, original video content, and campaigns for Asana's future-of-work narrative.
Domain
B2B SaaS / Future of Work / AI collaboration
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (social campaigns, content assets)
Required skills
Social media strategy, video production (shooting/editing), cross-platform fluency (LinkedIn, X, YouTube, TikTok, Instagram, Reddit), AI tool proficiency, data literacy, strategic storytelling, community engagement
Preferred skills
Experience in tech/AI-native/B2B brands, editorial instincts, proactive partnership mindset
Technologies
AI tools for scripting/shooting/editing, social media platforms (LinkedIn, X, YouTube, TikTok, Instagram, Reddit)
Responsibilities
Develop and execute content calendars, create original video-first content, concept and execute social campaigns, monitor performance and translate analytics into strategy, engage authentically with community, steward the Asana brand
Seniority
Senior, hands-on IC