Senior Regional Marketing Manager
Core
Lead UK marketing strategy to drive pipeline and revenue by adapting global campaigns for local impact.
Role type
Senior Regional Marketing Manager (B2B SaaS)
Builds
Regional marketing plans, local events, campaigns, and community chapters for UK buyers
Domain
B2B SaaS / Employee Experience Platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing strategy, pipeline management, cross-functional collaboration, business acumen, ROI analysis, MarTech proficiency, community management, vendor management
Preferred skills
Customer/Community Marketing experience, HRTech background, partnership program experience
Technologies
Salesforce, HubSpot, Splash, 6Sense
Responsibilities
Establish regional plans translating GTM goals into local events and campaigns; Partner with SDR teams to build and manage a robust pipeline of new logo and expansion opportunities; Represent the UK market in global marketing forums; Leverage local partners to run joint events and webinars; Develop and manage local Community Chapters programme; Measure success and refine marketing efforts using data; Manage local vendor relationships
Seniority
Senior, hands-on IC
