Associate Director, SEO
Core
Lead SEO & AEO engagements for high-profile clients, architecting strategy for visibility in traditional search and AI-generated answers on LLM platforms.
Role type
Senior IC Associate Director (SEO & AEO)
Builds
Organic search strategies, AI-optimized content, technical SEO infrastructure, and local SEO frameworks for client websites.
Domain
Digital Marketing / Search Engine Optimization / AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic SEO planning, AEO (Answer Engine Optimization), Technical SEO, Local SEO, Team leadership, Cross-functional collaboration, Data analysis, AI tool implementation, Algorithm update tracking
Preferred skills
Generative AI experimentation, E-E-A-T principles, Multi-language SEO, Enterprise platform mastery
Technologies
Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, Conductor
Responsibilities
Lead and mentor organic search managers; Define overarching SEO & AEO strategy; Analyze performance data and translate to strategy; Collaborate with media, content, and engineering teams; Present strategy to senior client stakeholders; Lead technical SEO programs including site architecture and schema markup; Experiment and scale AEO strategies for AI-generated answers; Drive local SEO for multi-location clients; Implement AI-powered automation in workflows; Track algorithm updates and adapt strategies.
Seniority
Senior, hands-on IC with leadership responsibilities
