Strategist
Core
Develop and execute social media, content, and influencer strategies for brands in the Indian market to drive consumer engagement and sales.
Role type
Senior Strategist (Social Media & Content)
Builds
End-to-end customer experience strategies, content calendars, and holistic success measurement frameworks for digital campaigns.
Domain
Digital Marketing / Social Media / Creative Advertising
Deliverable
product features
Required skills
Social media strategy, content strategy, influencer strategy, audience segmentation, consumer insights, data analysis, campaign planning, creative direction
Preferred skills
Experience in Indian digital landscape, deck creation, cultural mining, qualitative research synthesis
Technologies
VaynerMedia tools, social media platforms, research platforms
Responsibilities
Craft content calendars and caption banks, perform content audits, develop audience segmentations, articulate strategic rationale, create presentation decks, collaborate with media teams on success metrics.
Seniority
Mid-Senior, hands-on IC