Influencer Manager
Core
Manage and drive influencer expertise for the APAC market, sourcing talent, managing relationships, and establishing content frameworks for brands.
Role type
Influencer Manager (APAC)
Builds
Influencer campaigns, content ecosystems, and brand engagement guidelines for Australian and New Zealand markets.
Domain
Marketing, Social Media, Influencer Marketing
Deliverable
product features
Required skills
Influencer sourcing and booking, relationship management, contract negotiation, content brief writing, cross-cultural market strategy, platform-specific shooting guides
Preferred skills
Existing influencer/talent network, personal experience as a KOL/talent, rights and contracting expertise
Technologies
Social media platforms (Instagram, TikTok, etc.)
Responsibilities
Research and source influencers matching project briefs; Manage influencer relationships and oversee contracting; Establish content best practices and creator shooting frameworks; Develop scalable content ecosystems and brand engagement guidelines; Create platform-specific shooting guides for authentic assets.