Digital Marketing Manager
Core
Formulate and implement social media strategies to drive brand awareness, engagement, and sales for Fender's musical instrument brands across global platforms.
Role type
Senior Digital Marketing Manager (Social Media & CRM)
Builds
Social media campaigns, content calendars, influencer partnerships, and CRM initiatives for Fender, Squier, Jackson, Gretsch, EVH, and other brands.
Domain
Music instruments industry + Digital Marketing
Deliverable
product features
Required skills
Integrated digital marketing strategy, social media analytics, paid media management, influencer relations, CRM management, project management, SEO/SEM knowledge, marketing automation, social copywriting, consumer behavior analysis
Preferred skills
Experience with emerging social platforms, data-driven decision making, cross-functional leadership
Technologies
Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, YouTube Ads, marketing automation platforms
Responsibilities
Establish and track social media goals against KPIs; manage relationships with social media agencies and channel partners; develop briefs and editorial calendars for multiple brands; analyze campaign metrics and create insights reports; manage influencer partnerships and UGC campaigns; serve as CRM Manager to drive registered member growth; partner with digital teams to drive traffic and sales.
Seniority
Senior, hands-on IC